Privacy Policy

Last updated: May 8, 2026

Faith Trove operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Faith Trove is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including payment card information, transaction details, and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, or purchase.
  • Communications with us including information you include in communications with us.
  • Device information including information about your device, browser, or network connection and your IP address.
  • Usage information including information regarding your interaction with the Services.

How We Use Your Personal Information

  • Provide and Improve the Services — to process payments, fulfil orders, manage your account, arrange shipping, and improve your shopping experience.
  • Marketing and Advertising — to send marketing communications by email or other channels, where you have opted in.
  • Security and Fraud Prevention — to authenticate your account and detect fraudulent or illegal activity.
  • Communicating with You — to provide customer support and maintain our business relationship.
  • Legal Reasons — to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

We do not sell your personal information. We may share your data with:

  • Shopify, vendors and third parties who perform services on our behalf (e.g. payment processing, fulfilment, shipping).
  • Business and marketing partners to provide marketing services.
  • Our affiliates or within our corporate group.
  • In connection with a business transaction or to comply with legal obligations.

Third-Party Advertising and Analytics

We use third-party services to help us advertise and understand how customers interact with our store. These services may collect information about your visits to our website and other websites in order to provide relevant advertisements and measure their effectiveness.

TikTok

We use TikTok advertising services on our website. When you visit faithtrove.co.za, TikTok may collect information about your device, browsing behaviour, and interactions with our store through the TikTok Pixel and Events API. This data is used to measure the effectiveness of our advertising campaigns, optimise ads, and find new customers with similar interests.

We have enabled Maximum data sharing with TikTok, which includes the use of the TikTok Pixel, Events API, Advanced Matching, and Shopify APIs. Information shared may include your IP address, browser type, pages visited, and purchase behaviour.

You can opt out of TikTok’s personalised advertising by visiting TikTok’s Privacy Policy or adjusting your device’s ad settings.

Facebook and Instagram (Meta)

We use Meta advertising services, including the Meta Pixel, to measure and optimise our advertising on Facebook and Instagram. When you visit faithtrove.co.za, Meta may collect information about your device, browsing behaviour, and interactions with our store. This data helps us deliver relevant ads, measure campaign performance, and reach new customers.

Information shared with Meta may include your IP address, browser type, pages visited, and purchase behaviour. You can manage your ad preferences or opt out of personalised advertising by visiting Meta’s Privacy Policy or your Facebook/Instagram account settings.

Pinterest

We use Pinterest advertising and analytics services on our website. When you visit faithtrove.co.za, Pinterest may collect information about your device and browsing behaviour through the Pinterest Tag. This data is used to measure the performance of our Pinterest campaigns, deliver relevant promoted content, and find new customers.

You can opt out of Pinterest’s personalised advertising by visiting Pinterest’s Privacy Policy or adjusting your Pinterest account settings.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. To learn more, visit the Shopify Consumer Privacy Policy. You may also exercise certain rights at the Shopify Privacy Portal.

Your Rights (POPIA)

In accordance with the South African Protection of Personal Information Act (POPIA), you have the right to access, correct, delete, or port your personal information, and to opt out of marketing communications at any time.

Security and Retention

We take reasonable steps to protect your personal information. How long we retain your information depends on factors such as whether we need it to maintain your account, provide Services, or comply with legal obligations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at policies-ft@faithtrove.co.za or contact us at Vergenoeg Street, Brackenfell, Cape Town, WC, 7560, South Africa.